Springboard Wine Company Appoints Jay James Vice President/General Manager


Industry Veteran Executive Joins Distributor/Broker Progressive California

Petaluma, California – September 14, 2022 – Springboard Wine Company is delighted to welcome industry veteran Jay James to the leadership team. Jay joins Springboard as Vice President and General Manager, working alongside owners Sybil Ajay Sanford and Elizabeth Corsini, and in conjunction with Bruce King, Chief Financial Officer.

Jay James, Springboard Winery

Jay’s extensive experience in hospitality, distribution and supplier relations will be essential to Springboard’s mission to keep the wine and spirits industry diverse, enjoyable and humane. Owners Sybil and Elizabeth have spent over sixteen years building an exceptional portfolio and team, all in support of their clients, and they couldn’t be more delighted to have the strength of expertise and leadership than Jay. offer.

Elizabeth Corsini says of Jay: “It feels like an early Christmas to add someone with such a level of skill, thoughtfulness and dedication to the often overwhelming combination of effort required to run a growing distribution business. . We are delighted to have him on the team.

In 1986, James launched his career in hospitality at the Ritz Carlton Atlanta and held wine director positions for several renowned restaurants in the area before moving into distribution, managing key account sales for Atlanta Wholesale Wine. from 1995. After earning the rigorous Master Sommelier diploma in 1997, Jay was asked to open the Bellagio Resort in Las Vegas as Director of Wines in 1998. In 2005, he joined the management of Southern Wine and Spirits Nevada, where he eventually served as Vice President of Fine Wines. In 2013 he shifted gears to the winery segment, he moved to Napa Valley and took on the role of Sales Manager for Chappellet Vineyard. Senior positions with Larkmead Vineyard and Joseph Phelps Vineyards followed, before Jay’s appointment with Springboard.

Sybil notes, “At Springboard, we are constantly striving to improve, striving to embrace the changes that come with growth, and focusing on our ultimate goal of achieving excellence as a distributor. We are delighted to welcome Jay to help us achieve these goals.

Education has remained a priority throughout Jay’s career, from speaking at prominent food and wine events, to writing for various national wine and beverage publications , to teach and examine for the Court of Master Sommeliers, up to the presidency of the SommFoundation. These tremendous resources and experience now come to the Springboard team, serving to help them achieve their goal of being the best sales force in the industry.

“Springboard Wine Company is perhaps the most innovative and progressive distributor I have encountered to date,” says Jay. “Sybil and Liz have built a vibrant sales organization and an outstanding business. It is a privilege to join them and the Springboard team in their mission.

About Springboard Wine Company

Founded in 2006, Springboard Wine Company is a family-owned and women-owned business, created to promote and distribute small family-run wineries and craft spirits producers. Springboard is dedicated to representing and distributing the beverage creations of their progressive group of producers in the California market.

Back To Top