New York, NY – Nguyen Coffee Supply announced the closing of a $2.6 million seed funding round. The funds will advance the company’s mission to bring Vietnamese coffee – and the resilient robusta bean – to the masses and support the company’s distribution expansion and product innovation. The roundtable will help transform the coffee industry through diversity, sustainability and cultural integrity.
Nguyen Coffee Supply Founder, Sahra Nguyen, said, “We are excited to continue our mission to increase awareness and enjoyment of robusta coffee. As part of this mission, we are committed to uplifting the undervalued but important coffee industry in Vietnam, the world’s largest producer of robusta. As a first-generation Vietnamese American, building a brand rooted in cultural diversity and inclusion is an important part of my business plan. »
The diverse group of funders in the round includes 40% women, 69% Asian Americans and 77% people of color. Individual investors include Wen Zhou (CEO/Founder, 3.1 Phillip Lim), Hyphen Capital, Charles Huang (Co-Founder, Guitar Hero), Aaron Samuels (Co-Founder, Blavity), John Resnick (Pure Imagination Brands), Carol Lim (Co-Founder/Co-Creative Director, Opening Ceremony), Michael Karnjanaprakorn (Founder, Skillshare), Johnnie Yu (Managing Partner, Classic Ventures), Akuna Capital, Lisa Lee (VP Culture and Belonging, DoorDash), Sheila Lirio Marcelo (Founder, Care.com), Aerica Shimizu Banks (Founder, Shiso), Michelle MiJung Banks (Author, The Wake Up), Theresa Vu (Tech Entrepreneur and Artist), Julia Gouw ( retired banking executive), Bao Nguyen (director), GFR Fund, Gutter Capital and Gaingels, with no single lead investor.
“Having been a founder myself, I understand the kind of passion and resilience needed to grow a brand,” shares investor Carol Lim. “From the first five minutes of listening to Sahra, I knew she had what it takes to not only build a business, but to create a community to shape the future of coffee together.”
Vietnam is the second largest coffee producer in the world (and the top producer of robusta beans) and yet the country hasn’t played a big role in the cultivation of specialty coffee – a sector estimated at $25 billion. in the United States Its robusta bean, until recently less accessible in the United States than arabica, the New York Times predicts that it will grow in importance and popularity with consumers in 2022. In addition to being a a relatively unknown but delicious brew, robusta farming practices are more sustainable and use fewer pesticides. Its grains, richer in caffeine, are less rich in fats and sugars.
Nguyen Coffee Supply ships customers in all 50 states and internationally in Australia, Canada, France, Germany, Ireland, Singapore, UK and is available in restaurants and cafes in New York, Washington DC, Seattle, Kansas City and more. Nguyen Coffee Supply can be enjoyed in a wide range of styles, including traditional cà phê s?a dá (Vietnamese coffee with sweetened condensed milk and ice) as well as pour over, chemex, French press, drip, espresso and more. .
About Sahra Nguyen.
Sahra Nguyen is the Founder and CEO of Nguyen Coffee Supply, the first Vietnamese specialty coffee company in the United States and a proud champion of the robust Robusta bean. Imported straight from the source and roasting in Brooklyn, New York, their mission is to transform the coffee industry through diversity, sustainability and cultural integrity. Nguyen Coffee Supply has been featured on Good Morning America, Bloomberg TV, The New York Times, The Wall Street Journal and CBS Saturday Morning. In early January 2020, Imbibe magazine featured Sahra Nguyen as one of #Imbibe75 – people, places and directions that will shape the way you drink in 2020. She is a founder of the Gold House collective for the Spring 2020 cohort, a leading network to celebrate and uplift the Asian American community. In 2021, Nguyen made the July cover of Food & Wine as one of their 25 Game Changers.
About Nguyen Coffee Supply.
Nguyen Coffee Supply is the leading authority on Vietnamese coffee culture in America, importing via direct trade connections and roasted in Brooklyn, New York. Founded in 2018 by 1st generation entrepreneur-activist Sahra Nguyen, the company’s mission is to increase the economic progress of Vietnamese farmers through the production of specialty coffee, while creating a diverse and inclusive coffee culture. for everyone. Although primarily aimed at consumers, the brand’s unique coffees can be found in many restaurants and cafes in New York, Washington DC, Seattle, Kansas City and more. Building on the age-old trend of Asian beverages in America, such as matcha and boba tea, Nguyen Coffee Supply is pioneering the next wave of beverage culture with Vietnamese coffee.
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