Kroger launches restaurant supply service in Dallas

Photo courtesy of Kroger

Seeking to make lemonade from lemons in the restaurant supply chain, Cincinnati-based Kroger announced the launch of a restaurant supply business in the Dallas area.

Kroger Restaurant Supply, available starting April 5, is open to restaurants, bakeries and food service businesses in greater Dallas, with free next-day delivery available on orders of $250 or more, according to a Kroger press release. Business customers will be able to buy by the case or individually for seven-day delivery.

Kroger said the new offering “provides an alternative to large-quantity orders that have widely varying prices and require deliveries on a set schedule.”

“Supply chain bottlenecks are affecting nearly every restaurant in the country. This opportunity comes at just the right time for small independent restaurants,” said Corey Mobley, executive director of the North Texas region of Texas. Restaurant Association, in the Kroger press release.

At a time when running a restaurant “seems harder than ever,” commented Jay Scherger, Chief Technology Officer for Kroger, Kroger Restaurant Supply “will bring our fresh assortment directly to regional businesses – all [with] consistent pricing, product availability and delivery rate they can rely on.”

“When our DFW (Dallas-Fort Worth) restaurants think of food, we want them to think of Kroger,” said Keith Shoemaker, president of Kroger’s Dallas division. “We look forward to delivering this new offering and expanding our global grocery ecosystem.”

Kroger announced another year of record-breaking performance for fiscal 2021 last month, with net sales (including fuel) up more than 4% to $137.9 billion. The company’s fiscal fourth-quarter non-fuel gross margin rose 3 basis points to 22.2% of sales, driven by strength in supply, Kroger reported.

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