Kroger launches into supplying restaurants

The Kroger Co. is launching a new business for independent restaurateurs in a major US city.

The Kroger Dallas division brings Kroger Restaurant Supply exclusively to the Greater Dallas metropolitan area. Kroger Restaurant Supply is designed to provide an alternative to bulk orders that have variable prices and require deliveries on a set schedule.

Instead, the new Kroger service offers wholesale pricing, options to purchase items by the case or individually, and seven-day delivery. Area restaurants, bakeries, and catering businesses can participate in this service, which offers free next-day delivery on all orders of $250 or more. Businesses can order before midnight and receive next day deliveries seven days a week.

Kroger expands its online business
Kroger has expanded the range of products and services it offers online. Since April 6, the company has been co-selling some Bed Bath & Beyond and buys home and baby products through its e-commerce operation.

The company is also rapidly expanding the reach of fast online delivery through a network of automated fulfillment centers and smaller satellite locations. This includes Kroger entering florida in 2021 with no physical stores, and a planned future entry into the North East which may not involve operating stores.

In 2020, Kroger integrated Mirakl digital marketplace platform in its Kroger Ship home delivery program. This allowed the supermarket retailer to offer Kroger Ship customers an expanded aisle with over 50,000 additional products.

With this partner-based expansion, Kroger has taken an important step toward offering the kind of expanded digital marketplace offered by Amazon and Walmart. Products are offered in several categories, including natural and organic foods, international foods, specialty items, household items, and toys. More items can be added to the expanded assortment over time. Qualifying orders earn loyalty rewards like fuel points.

“Like our resident customers, we know our business customers want options and solutions that deliver fresh food, consistent pricing and reliability,” said Keith Shoemaker, president of Kroger Dallas Division. “When our Dallas-Fort Worth restaurants think of food, we want them to think of Kroger. We look forward to delivering this new offering and expanding our global grocery ecosystem.”

“Running a restaurant has always been difficult – and today it feels like it’s harder than ever,” said Jay Scherger, director, Kroger Technology & Digital/E-Commerce Accelerator. “This new service will bring our fresh assortment directly to regional businesses – all at consistent prices, product availability and delivery rate they can rely on.”

Interested organizations can find out more at Businesses must submit an EIN and Texas State Tax ID to begin an order.

Based in Cincinnati, Kroger operates 2,800 stores, including more than 100 stores in Southeast Texas and Louisiana, under various banners across the United States, including Kroger, Fred Meyer, Ralphs, Dillons, Smith’s, King Soopers , Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick ‘n Save, Metro Market and Mariano’s.

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