Customer complains about restaurant price hike due to supply chain issues

GOSHEN, Ind. — If an appetizer is too expensive, you can choose not to buy it.

But a customer at Wasabi Japanese Steakhouse and Sushi in Goshen chose to complain about it instead.

Write this note on their receipt after paying $11 for a sample plate.

The owners said they needed to raise prices by around 30% to keep up with inflation.

“I understand people, why they have that kind of emotion, you know, because a lot of people now have a money problem, an income problem. We do our best, you know, we don’t try to upset people when they eat our food,” owner Chee-houng Choong said.

Choong and his wife have run the business for five years. They are known for making customers feel like family.

Wanting to be transparent about their rising costs, they shared the receipt on Facebook, which upset loyal customers like Sophie Long.

“Their menu clearly states the prices and I don’t think that’s anything a comment like that wouldn’t be made, for example, at B-Dubs or at an Applebees where you get an appetizer for about the same price, but you’re talking about a family restaurant where you’re offered unique cuisine,” Long said.

The cost of an appetizer at Wasabi is about the same as its neighbors – who tend to charge around $12 for an app.

Choong says he never intended to antagonize his customers by raising menu prices, but it’s becoming increasingly difficult for his family to stay afloat in the face of the area’s big restaurant chains.

“I know they eat more costs. I know they have to struggle to pay the increased lease or increased utilities or the price of cooking oil or their products and they don’t get much help. They’re not part of a big franchise,” Long said.

Despite difficulties finding supplies, hiring staff and battling inflation, Choong is grateful that his customers still support him.

“We try to make everyone happy. We don’t bother people because we invite them in. We like to serve our friends and family,” Choong said.

Choong says he’s not sure if he’ll have to raise prices any further, but he’s doing everything he can to avoid that.

Back To Top