Code 3 renames supply store to honor Collinsville

Do not panic. The Code 3 seasonings and sauces you use to spice up your steaks and hot dogs aren’t going anywhere.

What changes is the name of the barbecue supply store that the owners of Code 3 operate along Main Street in Collinsville. In fact, it’s their hometown that’s going to get some love in the rebrand, as Code 3 Barbecue Supply has officially become Collinsville Barbecue Supply.

Co-owner Mike Radosevich said the change was a result of efforts to keep the Code 3 name associated with the company’s rub, spice and barbecue sauce serving, but also community pride. of Collinsville.


“Our motto, our mission, what we do with the community, we wanted to be more personal and let people know how much we really appreciate the support of our community,” said the award-winning barbecue. “We try to be leaders in this industry. And to be a leader in our industry, we must bring people with us throughout our success. What you will discover with Collinsville Barbecue Supply is that we are all about everyone in our industry doing great things and being very successful.

The rebranding of the supply store, both in Collinsville and online, is just the start of much to come from owners this year. In April they will launch Crank It Up Grills which will offer customers custom fabrication and a variety of grilling options.

“The majority of barbecue supply stores don’t have world-class masters running them, or top-notch chefs. This is what separates us from the majority of all barbecue supply stores in the United States,” Radosevich said. “We’re so involved in the industry and in the professional kitchen business – that’s why people travel so many miles to come and see us.”

Chef and barbecue expert Josh Milson will lead the operation as store manager.

“It’s kind of a dream in itself. I come from a long history of many hours and long nights working in the food industry,” he said. “I’ve worked in kitchens since I was about 16, so to be able to shift gears, while finding a different outlet in the culinary world through barbecuing, is just amazing.”

“Josh is a one-of-a-kind human being. If anyone is lucky enough to meet a Josh Milson in their life, they are going to connect with him,” Radosevich said. “The energy he brings to the table is very infectious and very genuine, and it’s really hard to find in the world right now.”

The team and the products have won several awards with the best customers, the Patriot Sauce, both in an original and spicy recipe, and the Grunt Rub, a combination of sea salt, garlic, pepper and other spices.

Still, Collinsville Barbecue Supply under Milson’s watch will be more than a place to get everything you need for backyard cooking. He plans for it to be an educational experience too, both in-store and online, through videos and podcasts.

“I’m all about education. It’s something I loved in culinary school, it’s something I brought with me over the years working in restaurants, recruiting new employees, teaching them the ropes said Milson. “And here in the barbecue world, it’s another great outlet and opportunity to continue that great education.

“One thing I love about the experience of coming here is that it’s not just about selling. We work hard to make sure everyone has the best experience possible,” a- “Whether someone’s brand new, whether it’s their first grill, their first time lighting charcoal, we want everyone to go home having the feels like he’ll rock any cook he chooses. That’s what I like.

It is this approach that has allowed Radosevich to ensure that the company is a mainstay in the Collinsville community.

“Our mantra as a company is to do whatever we can for the community,” Radosevich said. “Whether it’s a clothing drive for Unit 10, whether it’s helping local charities or the food pantry behind our building, we want to inspire businesses of all sizes. in our communities to follow suit and help give back.”

And as for where business is headed?

“The name change is just at ground level of a very, very high scale,” Milson said.

Code 3 rubs can be found nationally and internationally in Australia.

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